2027 Dodge Charger Purple Haze: Limited 60th Anniversary Color | Jay Malone CDJR

Dodge has never been shy about color, and for the Charger’s 60th anniversary the brand is turning the volume all the way up. Meet Purple Haze — a brand-new, limited-run exterior color built exclusively for the 2027 Dodge Charger, and it is open for orders right now at Jay Malone CDJR in Hutchinson. If you have been waiting for a Charger that refuses to blend in, this might be the one. Here is everything we know about it.

In this article
What is Purple Haze?
What does the color look like?
Which Chargers can get it?
Stripes and customization
The High Impact heritage
How to order yours
Frequently asked questions

What Is Purple Haze?

Purple Haze is a new limited-run exterior paint color offered exclusively on the 2027 Dodge Charger. Dodge introduced it to mark the Charger’s 60th anniversary — the nameplate first arrived in 1966 — and it is a first-ever color for both the Charger and the Dodge brand. “Limited-run” and “2027-only” are the key words here: this is a factory-exclusive statement color tied to a milestone year, not a permanent addition to the palette, so it is the kind of thing collectors and enthusiasts tend to jump on early.

What Does the Color Actually Look Like?

This is where Purple Haze earns its name. It is built with a high-gloss clearcoat that gives it a chameleon-like quality: in bright sunlight the finish comes alive and shifts, while in the shade it retreats into a deep, rich purple. In other words, the color you see changes with the light and the angle — it never looks flat, and it never looks quite the same twice. It is engineered, in Dodge’s words, for maximum visual punch, and on a car with the Charger’s proportions, it delivers.

Which 2027 Chargers Can Get Purple Haze?

Here is one of the best parts: unlike a lot of special-edition colors that get locked to a single trim, Purple Haze is available across the entire 2027 Dodge Charger lineup. That means you can get it on:

• The Charger Scat Pack, powered by the 550-horsepower SIXPACK engine
• The Charger R/T, with 420 horsepower
• The all-electric Charger Daytona, producing 670 horsepower

Whether you want a gas-powered muscle car or the all-electric Daytona, Purple Haze is on the table. It joins the current Charger color options, which include Bludicrous, Green Machine, Redeye, Sub-Zero, White Knuckle, and Diamond Black — but as a limited-run anniversary color, Purple Haze stands apart from the rest.

Can I Add Stripes or Other Customization?

Absolutely, and this is where you can really make it yours. Dodge lets you build on the Purple Haze look with factory customization, including:

• Fratzog dual stripes — a nod to the classic Dodge emblem
• 10 different Mopar stripe and graphics packages
• A Satin Black painted hood, or a Satin Black hood patch on SIXPACK-powered models

Between the color itself and the stripe and hood options, no two Purple Haze Chargers have to look alike. Our team can walk you through all the combinations when you build yours.

The High Impact Heritage Behind the Color

Purple Haze is not just a random new shade — it is a deliberate nod to Dodge’s legendary “High Impact” colors, the loud, unapologetic hues that defined the muscle car era. Purple has a special place in that history, from the iconic Plum Crazy of the early 1970s to more recent shades like In-Violet and Hellraisin. Purple Haze carries that lineage forward with modern paint technology, connecting six decades of Charger attitude to today’s lineup. For anyone who appreciates Mopar history, that heritage is a big part of the appeal.

Want to see it in person? A Purple Haze Charger Scat Pack is making its public debut at the Carlisle Chrysler Nationals, July 10–12.

How Do I Order a Purple Haze Charger?

Purple Haze is open for orders now, and because it is a limited-run color tied to the 60th anniversary, ordering early is the smart move to make sure you get exactly the build you want. Two easy ways to start with us:

• Call us at (320) 587-4748 and tell us you want a Purple Haze Charger. We will walk you through the trim, powertrain, and customization options.
• Reserve your 2027 Dodge Charger online and let us know Purple Haze is the color you want. Reserving is easy and no-pressure.

Our team is glad to talk through current pricing and availability for your exact build — just reach out and we will take care of you.

Frequently Asked Questions

Sixty years of Charger, and Dodge is celebrating the only way it knows how — loud. If Purple Haze speaks to you, it is available to order right now, but as a limited-run anniversary color it will not be around forever. Come see us at Jay Malone CDJR in Hutchinson and let’s build the Charger you have been waiting for.

Source: Dodge (Stellantis) official announcement of the limited-run Purple Haze exterior color for the 2027 Dodge Charger, June 2026. Colors, availability, powertrains, and features are subject to change and vary by configuration. See dealer for current details and pricing.