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If you are old enough to remember a Laredo badge on the side of a CJ or an early Wrangler, this one will stop you. Jeep brought the name back for 2027 as the ninth drop in the Twelve 4 Twelve series, and it did not do a half-measure: earth tones, a Gobi accent grille, bronze tow hooks, the tan soft-top people have been asking about for years, and 35-inch tires standard. It began as an Easter Jeep Safari concept and stayed remarkably close to it in production.
Quick Answer
The 2027 Jeep Wrangler Laredo is the ninth of twelve limited-edition Wranglers in Jeep’s Twelve 4 Twelve program, revealed July 12, 2026. It revives the Laredo nameplate from the 1980s and is built on the Wrangler Willys foundation in two-door and four-door configurations. Standard equipment includes the Xtreme 35 Package with 35-inch BFGoodrich KO2 tires, bronze beadlock-capable wheels and a 1-inch lift, plus the returning tan soft-top, a Gobi accent grille, bronze tow hooks and Bison Brown Nappa leather seats. Jay Malone CDJR in Hutchinson, MN can check current availability for you.
Jump to a section:
- What is the 2027 Jeep Wrangler Laredo?
- Where does the Laredo name come from?
- What makes the Laredo exterior different?
- What tops can you get on the Wrangler Laredo?
- What is the Wrangler Laredo interior like?
- How capable is it, and can it tow?
- How does Laredo fit into Twelve 4 Twelve?
- How do you get one in Hutchinson?
What is the 2027 Jeep Wrangler Laredo?
The Wrangler Laredo is a limited-edition Wrangler that revives one of the most recognizable nameplates in Jeep history. Jeep revealed it on July 12, 2026 as the ninth release in the yearlong Twelve 4 Twelve series. It is built on the Wrangler Willys foundation and is available in both two-door and four-door configurations.
What separates it from the other drops in the series is how much actual hardware comes with the styling. The Xtreme 35 Package is standard, which means 35-inch BFGoodrich KO2 tires, bronze beadlock-capable wheels and a 1-inch lift come on the vehicle rather than showing up as an option box. Jeep brand CEO Bob Broderdorf described the goal as creating something that stands apart while still delivering the proven, trail-rated capability customers count on.
Where does the Laredo name come from?
Laredo emerged in the early 1980s, in the final chapter of the CJ era, as a different interpretation of what a Jeep could be — 4x4 capability paired with distinctive styling, richer materials and more comfort, aimed at buyers who wanted adventure without giving up everything else. When the Wrangler replaced the CJ in 1987, Laredo carried forward as a defining trim, marking the brand’s shift from utilitarian workhorse to lifestyle icon.
The name comes from the American Southwest and the border city of Laredo, Texas — rugged terrain, long horizons, independent streak. That is the well Jeep went back to for the 2027 design, right down to the rodeo-era graphics.
What makes the Laredo exterior different?
Rich earth tones, purposeful graphics and bronze in place of the usual chrome or black. The specifics:
- Standard Xtreme 35 Package — 35-inch BFGoodrich KO2 tires on bronze beadlock-capable wheels, with a 1-inch lift for added traction, ground clearance and durability
- Unique Gobi accent grille for a warmer front-end identity
- Laredo hood decals, center and side, with graphics drawn from archival designs
- Bodyside decals that reinterpret the classic striping with sharper, more contemporary proportions
- Rear lasso-style “4WD” decal
- Bronze tow hooks, plus bronze-accented Jeep and Trail Rated® badging
The grille, the badging and the bronze wheels — the three details that tell you it is a Laredo from across a parking lot.
What tops can you get on the Wrangler Laredo?
This is the headline for a lot of longtime Wrangler people. The iconic tan soft-top returns as a signature heritage element, executed with modern materials. Two other paths exist, and one depends on body style:
- Tan soft-top — the returning signature look
- Sky One-Touch powertop — available on the four-door only
- Black hardtop — available on both two-door and four-door
Worth thinking through before you order. A soft-top looks right on this vehicle, but if it is your only vehicle and it lives outside through a Hutchinson January, a hardtop is warmer, quieter and better sealed. Plenty of our customers run a hardtop in winter and swap seasonally.
What is the Wrangler Laredo interior like?
Jeep calls it one of the most distinctive and richly crafted interiors ever offered on a Wrangler, and the material list holds up. The cabin is a predominantly Bison Brown environment carrying the exterior’s earth-tone theme inside.
- Bison Brown Nappa leather seats with front heat and power adjust
- Mayan Gold accent stitching throughout the cabin
- Instrument panel surround, grab handle, door armrests and center console wrapped in Global Black for contrast
- Rear swing gate plaque featuring the coordinates of Laredo, Texas
- A custom center console badge tying the vehicle to its namesake
- A subtle cowboy hat motif in the HVAC pad prints
Bison Brown Nappa leather with Mayan Gold stitching and Global Black contrast surfaces — heated, power-adjustable front seats included.
How capable is the Laredo, and can it tow?
It is a Trail Rated® Wrangler built on the Willys foundation, and the standard Xtreme 35 Package is the part that matters most. Thirty-five-inch tires and a 1-inch lift from the factory means no aftermarket lift kit six months in, and the setup stays under factory warranty.
On towing: an available trailer hitch provides up to 3,500 lbs. That covers a small fishing boat, a pair of sleds, or a utility trailer. It does not cover a big pontoon or a loaded car hauler — if that is your use case, ask us about a Gladiator instead. For the rest of the lineup, start on our Jeep Wrangler page for Hutchinson, MN.
How does Laredo fit into the Twelve 4 Twelve program?
Twelve 4 Twelve is Jeep’s yearlong celebration of 85 years of off-road leadership: one limited-edition Wrangler revealed on the twelfth of each month, built in limited quantities, each with its own collectible Jeep duck. Laredo is drop nine, following the military-heritage Sarge, and the Laredo duck leans all the way into the theme — a tan cowboy hat with a star on the band, parked next to a neon Route 66 sign.
Want to see where Laredo sits in the full run? We track every drop on our Jeep Twelve 4 Twelve Wrangler special editions guide.
How do you get a Wrangler Laredo in Hutchinson?
Twelve 4 Twelve editions are produced in limited quantities and ordered through authorized Jeep dealers, so the people who end up in one are usually the people who raised their hand early. At reveal, Jeep stated ordering for the Wrangler Laredo would open later that month. Rather than guess at where allocation stands this week, call us and we will tell you the current picture.
One thing that will not change: we have never charged extra to locate or factory order a vehicle. If you want a two-door with the tan soft-top, we will go find it or order it — no fee for doing our job.
Get on the Laredo list
Tell us two-door or four-door, and which top you want, and we will tell you what is realistic. We are at 1165 Highway 7 West in Hutchinson, an easy run up US-7 from Glencoe, Silver Lake and Litchfield.
Jeep Wrangler Laredo FAQ
What model year is the Jeep Wrangler Laredo?
The Wrangler Laredo is a 2027 model year vehicle. Jeep revealed the 2027 Jeep Wrangler Laredo on July 12, 2026 as the ninth release in the Twelve 4 Twelve series.
What tires and wheels come standard on the Wrangler Laredo?
The Wrangler Laredo includes the Xtreme 35 Package as standard equipment, which brings 35-inch BFGoodrich KO2 tires, bronze beadlock-capable wheels and a 1-inch lift. It also includes bronze tow hooks and bronze-accented Jeep and Trail Rated badging.
Does the Wrangler Laredo come with a soft top or a hardtop?
The Laredo brings back the iconic tan soft-top as its signature look. A Sky One-Touch powertop is available on four-door models only, and a black hardtop is available on both two-door and four-door models.
How much can a 2027 Jeep Wrangler Laredo tow?
An available trailer hitch provides up to 3,500 lbs of towing capacity on the 2027 Jeep Wrangler Laredo. Towing capacity depends on configuration, so confirm the exact figure for the vehicle you are considering before you buy a trailer.
How much does the Jeep Wrangler Laredo cost in Hutchinson, MN?
Pricing on limited-edition Wranglers depends on trim, body style, configuration and current availability, so we handle it directly rather than posting a number. Call Jay Malone CDJR at (320) 587-4748 and we will walk you through current pricing and any offers that apply.
Last reviewed September 2026.
See All Twelve 4 Twelve Drops →
About the Author
I am Jordan Malone-Forst, Assistant General Manager and Marketing at Jay Malone Motors in Hutchinson, Minnesota. My dad, Jay, founded this store in 2005, and my brother Jake and I grew up in it. I write these guides because I would rather you walk in knowing what you want than have somebody talk you into something you do not. Questions about a Twelve 4 Twelve drop? Reach our team through our staff page or call (320) 587-4748.
Specifications are based on information published by Jeep and Stellantis and are subject to change. Preproduction models shown; actual production models may vary. Limited quantities available; availability is not guaranteed. Towing capacity varies by configuration. Jeep, Wrangler, Gladiator, Rubicon, Willys, Sky One-Touch and Trail Rated are registered trademarks of FCA US LLC. BFGoodrich and KO2 are trademarks of their respective owners. Contact Jay Malone CDJR at (320) 587-4748 to confirm availability, configuration and pricing.